Which type of campaign is effective at raising awareness about physical activity?

Mass media campaigns are highly effective at raising awareness about physical activity because they utilize various forms of media, including television, radio, print, and digital platforms, to reach a broad audience. These campaigns can disseminate information quickly and widely, increasing public awareness of the benefits of physical activity and promoting active lifestyles.

By conveying messages through popular channels, mass media campaigns can engage diverse demographics and encourage community participation in physical activities. The wide reach allows them to break down barriers to access, inform individuals about local resources, and motivate people to incorporate physical activity into their daily lives.

Other options, such as social gatherings, personal training sessions, and small group discussions, tend to have more limited outreach and may only influence a smaller audience. While they can be helpful in providing personal support and motivation, they are less effective than mass media campaigns when it comes to broad awareness and significant shifts in public behavior regarding physical activity.